About Us
Founded in 2012, Kico began humbly from a small room with a big dream to provide quality baby products to families across Malaysia. With no physical store, no large capital, and no prior experience, we embraced the power of e-commerce long before it became the norm.
Over the years, our journey has been built on resilience, passion, and trust. From launching our own line of kapok mattresses to opening multiple retail outlets, including our flagship stores in Tendong, Kubang Kerian, and Tanah Merah — Kico has grown into a trusted name for baby and kids’ essentials.
Today, Kico stands as a one-stop center offering everything from strollers and car seats to locally made baby apparel under our own brand. We proudly support local seamstresses and uphold quality, care, and customer-first values in everything we do.
With over a decade of experience, Kico is more than just a business — it’s a story of hope, growth, and unwavering commitment to serving families, one product at a time.
Everything You Need, Under One Roof
From your baby’s first essentials to trusted parenting must-haves, we offer a carefully curated selection of:
- Baby gear & accessories (strollers, car seats, carriers)
- eeding & nursing essentials (bottles, formula, breastfeeding tools)
- Clothing & bedding for newborns and toddlers
- Educational toys & nursery accessories
- Maternity care products for moms-to-be and new mothers
- Vision
To become the No. 1 manufacturer and distributor of essential baby products in Malaysia.
- Mission
To be the leading producer and distributor of baby and children’s necessities in Malaysia.
- Motto
Di sini bermula langkah pertama si manja anda
Objectives
Empowering Micro-Entrepreneurs
To help small business owners generate income through agent, dropship, and wholesale systems both online and offline.
Nationwide E-Commerce Reach
To provide a complete e-commerce platform for marketing baby and children’s products across Malaysia.
Expanding Physical Presence
To establish a network of physical baby care centers in every state, making quality products more accessible at affordable prices.
Targeting Market Leadership by 2030
To become the leading distributor of baby and children’s essentials in Malaysia by the year 2030.
Growing a Community of Parentpreneurs
To build a community of parent and stay-at-home entrepreneurs through training, marketing support, and collaboration opportunities.
Building a Trusted Malaysian Brand
o strengthen the KICO brand as the top choice for Malaysian families seeking baby and children’s products.
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